60% lower cost per lead
Interior design studio
Cut cost per qualified lead by more than half in four months by rebuilding the funnel before touching the budget.
The problem
They were spending well but most enquiries were price shoppers. Sales team was burning hours on calls that went nowhere.
What we did
- Rebuilt the landing page around budget qualification, not just a form
- Split campaigns by city and project size instead of one broad audience
- Added a WhatsApp auto-reply so no lead waited more than a minute
- Weekly creative testing with real project photos over stock imagery
Before & after
- Cost per qualified lead
- ₹1,850₹740
- Qualified leads / month
- 42138
- Lead to site-visit rate
- 11%29%
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